Create Your Own Company- Health

Create Your Own Company: HEALTH

As I was thinking about what I wanted to do for this project, one of the first ideas I came up with was something related to healthy eating among children. I want to make something fun for children to use or have while they eat their fruits and vegetables at the same time. 

My sister lives in Europe, and because of that I go there often. One of the biggest cultural differences that I always notice in Sweden and am envious of is how healthy their lifestyles are. I see children all the way to teens walking down the street not eating a bag of chips but eating an apple for a snack. The way I see children eat in the US is scary. The chemicals and cancer causing preservatives that children are allowed to put into their bodies is straight up dangerous.

Due to this problem, what I figure is there has to be a product that is appealing to children in a way where they are almost buying a toy, a product that catches their eye. Graphic design is incredibly influential especially among growing children. For example, if my product included a plush toy with the fruits and vegetables, or is cased in a cool lunch box they may not realize what they are supporting until they used it and may change their idea about fruits and vegetables. Besides, what parent can deny their children their fruits and veggies?

My research has brought me to an idea influenced by japanese design. When I researched lunch boxes I ran across some japanese lunch boxes that are re-useable with removable trays. I want to make a product similar where the first lunch box that you buy includes a plush and a lunch box as well as the fruits and vegetables, while there are refillable packages of the fruits and vegetables on the same display. 

The refill packages of fruits and vegetables will be simplistically packaged with the same logo and style as the lunch boxes. They will be physically packaged by the produce section in the grocery stores they are distributed to. Most grocery stores have a packaging section within the store. And the lunch box will be made of recycled plastic by a plastic manufacturing factory in Lindstrom Minnesota. I also, along with lunch boxes want to carry a similar product, but a snack case that has refills of nuts and dried fruits. 

The characters would be playful like the ones above, with a message related to fruits and vegetables, and healthy eating. There will be more than one character and more than one version of lunch boxes and snack cases. Also the characters will be appealing to boys and girls aging from 4-9 years old.