Here is my proposed solution to the Dunn Bros logo. Because Dunn Bros is a franchise I wanted to give the owners a set of word marks and symbols that they could mix and match that best individualizes their location, while still identifying as Dunn Bros.
I used a cursive, urban font to make the logo look more classy or prestige. Dunn Bros is a quality cafe, thus the logo should have some class to it as well. The symbol of the simplistic coffee cup and the drop and the bean were to symbolize the wholistic quality that roasting one's own bean adds to the taste of the coffee.
This I should work on are leading and kerning of the font. The font was a font I found on the internet so it naturally has its imperfections. This is also the main thing that people criticized in the critique.
1 comment:
Great to see these as a group. A good improvement from the original logo, while still maintaining a similar quality and certain level of visual recognition.
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