Here it is.
The concept is that the envelope and the business card is an abstract outlined drawing of the bentobox and the letter on the back has outlined drawings of the pouches of veggies and fruits that are in the lunch box. I wanted to do just a general fun and expressive layout, but I guess to gear it towards the grocery stores and markets that would sell the product is a better idea. This is why I am trying to include the product. In the near future, along with the business system I will design a short booklet including instructions for the produce people of how to packages it, where the plastic for the bento box is coming from and the purpose of the product.
I am also going to do a version with actual images of the bento box, all decked out in its Blamapple festivities, but it has not come in the mail yet. In a day or so now...
3 comments:
Hey Elsa,
Nice work so far, a few comments to maybe consider:
I really like your color scheme so far. I think some things that might help with the style of this design though would be varying or playing with the different weights of your strokes. as it stands right they all have very similar weight. Possibly beefing up the outside stroke or bring down the stroke of the 4 white shapes may help in giving your design more dimension. On sort of that same not it might be interesting to see the stroke in more of a calligraphic fashion, or in other words varying the stroke weight even within the same line.
I would consider ways to connect the main portion of your mailer with the upper right apple shape other then using the thin line. I think using proximity or simply positioning it well you can tie the two together without having to have such a defined line connecting them.
If the line is essential, again play with the stroke weight, you have such wonderful illustrations the blandness of the lines doesn't seem to fit.
On to the business card. I like it, some of the same stroke comments I mentioned above are also applicable here, but I think the main thing in this is a lack of color. I would venture to guess that is the idea, and the characters and apple are suppose to fill that, but I think right now it feels like something is missing. maybe one of the surrounding strokes gets a color? maybe as far as a background color?
The other area you may want to consider is where the "My name is:" text is in relation to the character. I would give that type a little more breathing room. Although I haven't seen this in person, I think one way to do this would be to knock down the size of that type a point or two.
Hey Elsa,
It's me again, back to comment on those letters. I really like them, I like all the white with the illustrations on the side accompanying the text. I think maybe one more splash of color would be appropriate on the text side. Maybe within the header or something, maybe not though, it would be interesting to see this with all the intended text.
I really enjoy the shape of these, I think it works well with your overall design. That is something I forgot to mention in my previous post regarding all your pieces, the rounded corners and breaking away from the conventional design is both a good design decision and appropriate to your audience.
The first thing that I noticed is that your colors are working really well. You were able to use yellow and orange without overpowering the image. Also the gradients that you are using are creating a nice depth in the background but also on the figures.
Your characters have really come a long way and I like how you have resolved that issue. My reaction to your original iteration was that they were a little scary but you have transformed them into really cute and welcoming forms. The uses of the thinner hand drawn lines is helping this I think.
The fun layout that you are going for is really being communicated through your business system. All of your pieces are cohesive and the theme is very evident. Your use of white space is really nice in your designs, maybe a little more color in the letters to make it pop a little more like the bottom image.
So far I really like the way that you are going. I’m excited to see your finals!
Post a Comment